Texas Ramp Project -
Website Redesign
What is Texas Ramp?: The Texas Ramp Project is a nonprofit working to provide low-income older adults and people with disabilities free wheelchair ramps at their own homes.
The Challenge: Users were finding it difficult to navigate the site so that they could successfully apply as a volunteer and to find a date / time that worked for them to volunteer.
The Solution: Redesign the website so that users wishing to volunteer were able to do so easily and successfully with minimal issue.
Approach
My Role: UX Researcher & Designer
Responsibilities: User research, Wireframing, Prototyping, User testing
Research
In order to learn more about users' personal experiences when they: 1) sought out organizations to volunteer with; 2) signed up to become a volunteer and the obstacles they faced; and 3) faced issues when volunteering, I created a volunteer survey to assist in gathering appropriate users to interview.
User Persona
Taylor is a natural helper at heart. They described themselves as an empathetic person who believes that supporting one another is the only way to success.
Taylor loves to volunteer at non-profit organizations that have a mission and goal that aligns with their own heart (helping those who are less fortunate).
Feature Prioritization
Research allowed us to see which features needed the redesign most:
-
Improve volunteer sign up form
-
Incorporate impact quotes into website
-
RWD for mobile-friendly experience
Style Tile
Sketches / Wireframes
With prototypes started, we conducted a testing plan that focused on:
-
Sign up to be a volunteer
-
Locate the calendar of available dates
-
Donate to the organization
Results showed that while task 1 was easy to complete, users struggled some with task 2 and 3.
Iterations
With iterations from user testing on the lo-fi prototype, I was able to focus on refining the volunteer application and calendar so that it remained on a singular page, and served as a pop up window to ensure ease of use and to keep the user engaged without having to move from page to page.
Impact & Future Developments
Impact: Users had a success rate of 87-99% in tasks 2 and 3 after iterations.
Iterations included adding a 'volunteer confirmation' page on mobile.
Future developments will include editing CTA button phrases for easier navigation, and a share feature on mobile so users can share volunteer dates and experiences.